News Detail

25. June 2019

Sixt Leasing SE: Online market leader Sixt Neuwagen launches innovative sales partnership with Fiat and Tchibo

DGAP-News: Sixt Leasing SE / Key word(s): Alliance/Product Launch

25.06.2019 / 09:00
The issuer is solely responsible for the content of this announcement.


Dolce Vita with Sixt Leasing: Online market leader Sixt Neuwagen launches innovative sales partnership with Fiat and Tchibo - Ordering a Fiat 500 Lounge incl. City Package at a special price from EUR 85 per month via tchibo.de

  • Innovative partnership model: First joint promotion between Sixt Neuwagen, car manufacturer, car dealer and marketing partner
  • Fiat 500 Lounge MY 2020 incl. City Package from EUR 85 per month* orderable for private customers exclusively via tchibo.de
  • Promotion runs from 25 June until 12 August as long as stocks last
  • Customers can choose between three colours, three durations as well as two mileages, and optionally book servicing packages
  • Offer to be advertised by Tchibo as part of its 'La Dolce Vita' Week World
  • Digital ordering process with Video-Ident and eSigning

Pullach, 25 June 2019 - Sixt Leasing SE, market leader in online direct sales of new vehicles in Germany, is launching an innovative sales partnership with Fiat and Tchibo via its online platform sixt-neuwagen.de. Thereby, the cooperation partners are offering private customers a brand new Fiat 500 Lounge at the exclusive special price beginning from EUR 85 per month*. The promotion runs from today until 12 August as part of Tchibo's 'La Dolce Vita' Week World on the website www.tchibo.de/sixt-neuwagen and applies only for as long as stocks last. Orders can be placed very easily using Sixt Neuwagen's digital ordering process. Vehicles from the first tranche can be picked up at the Fiat dealer as early as August. The second tranche is expected to be delivered by the end of October, so that customers can get their car afterwards.

Dr Felix Frank, Managing Director Online Retail at Sixt Leasing SE: "We are delighted to launch an innovative sales partnership with Fiat and Tchibo, in which a car manufacturer, car dealers and a marketing partner are teaming up with Sixt Neuwagen for the first time. Our customers in particular benefit from this. With the Fiat 500 Lounge, we are offering them an iconic Italian car with extensive equipment, which can be used cheaply and flexibly thanks to the attractive monthly rate and the individual support. Our optional service products complete the offer."

Extensively equipped city speedster
The Fiat 500 Lounge MY 2020 convinces with Italian flair and extensive equipment. The variant offered as part of the 'La Dolce Vita' Week World is powered by a 69 hp petrol engine and can be ordered in the colours 'Gelato White', 'Opera Bordeaux Metallic' and 'Lattementa Green'. In addition, the promotional car comes standard, among others, with a two-year manufacturer's warranty, 15" alloy wheels, air conditioning, a remote control for central locking, a Uconnect radio with 7" HD touchscreen including Mirroring, as well as cruise control. Furthermore, the promotional Fiat is equipped with the City Package. This contains a rain sensor, incl. automatic driving light switch, as well as rear parking sensors.

Digital process ensures convenient ordering process
The special offer for the Fiat 500 Lounge can be accessed exclusively via the website www.tchibo.de/sixt-neuwagen. In addition to the colour, the desired duration and mileage is selectable. Duration is either 24, 36 or 48 months, and mileage 10,000 or 15,000 kilometres per year. Next, customers can order their city speedster via PC, smartphone or tablet using Sixt Neuwagen's digital ordering process. During the ordering process, all relevant data and information for the leasing contract can be entered and uploaded online. The usual identification process for leasing contracts is carried out conveniently by Video-Ident. Then, the contract can be signed without paper using eSigning.

The vehicles are delivered via the Fiat dealership network, where they are also be taken back at the end of the leasing period. When placing their order, customers have the option of selecting a participating Fiat partner near them, where they can conveniently receive their new car. At the same time, they will be given full instructions about the functionalities of the Fiat 500 Lounge, as well as further advice.

Daniel Schnell, Director Fleet & Business Sales FCA Germany AG: "For us, the sales partnership with Sixt Leasing and Tchibo is the ideal combination of a fully digital sales process via the internet and the stationary Fiat retail network. The trade partner accompanies the entire period of use of the vehicle, from delivery through maintenance to return, and is available to the customer as a contact at any time."

Roberto Debortoli, Brand Country Manager Fiat/Abarth: "Innovative vehicle and mobility concepts have been part of Fiat's brand DNA for 120 years now. In its current 2020 model year, the Fiat 500 is again the epitome of Italian automotive culture, which makes it the perfect vehicle for this partnership for FCA. I would also like to take this opportunity to thank our Fiat trade partners again, who are supporting us to jointly implement this campaign. We see this promotion as a chance to reach new customers who have not yet had Fiat in their relevant set. We expect this to generate significant additional business."

With optional service products to an all-round carefree package
In addition, customers can use attractive service products on request. Thus, an insurance as well as a maintenance and wear package can be booked on attractive terms already during the ordering process for the vehicle, and be included in the monthly leasing instalment. The insurance package with full cover, partial cover, motor vehicle liability and GAP cover is available for only EUR 58 per month. Depending on the combination of duration and mileage, the maintenance and wear package costs between EUR 23 and EUR 42 per month. Services related to this package will be handled exclusively through participating Fiat dealers. Further products and services can be ordered directly from Fiat's trading partners.

Cooperation partner with strong brand and reach
Within the 'La Dolce Vita' Week World at Tchibo, the special promotion for the Fiat 500 Lounge is being advertised by means of wide-ranging point of sale, offline and online measures. This particularly includes display stands and flyers in the Tchibo branches, integration in the in-store and order magazines, as well as newsletters and social media activities.

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* Price applies to a kilometre-based leasing contract with a duration of 4 years, 48 monthly instalments of each EUR 85.04 (incl. VAT and costs for sending the ZLB II; plus transportation costs of EUR 399.00) with 10,000 km per year (5.70 cents per additional km). Further financing details, such as net loan amount, effective annual interest rate and nominal interest rate, as well as further details regarding consumption data can be found in the information on the website www.sixt-neuwagen.de/tchibo.

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About Sixt Leasing:
Sixt Leasing SE based in Pullach near Munich is market leader in online direct sales of new vehicles in Germany as well as specialist in management and full-service leasing of large fleets. With tailor-made solutions, the company enables the longer-term mobility of its private and corporate customers.
Private and commercial customers use the online platforms sixt-neuwagen.de and autohaus24.de to lease new vehicles affordably. Corporate customers benefit from the cost-saving leasing of their vehicle fleet and from efficient fleet management.
Sixt Leasing SE (WKN: A0DPRE / ISIN: DE000A0DPRE6) has been listed in the Regulated Market of the Frankfurt Stock Exchange (Prime Standard) since 7 May 2015. In fiscal year 2018, the Group generated consolidated revenue of EUR 806 million.
www.sixt-leasing.com

About Fiat Chrysler Automobiles (FCA):
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures and sells vehicles and related parts, services and production systems worldwide. FCA's automotive brands include Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Maserati. The Group's businesses also include Mopar (automotive parts and service), Comau (production systems) and Teksid (iron and castings). FCA has around 200,000 employees worldwide. Further information is available on the internet at www.fcagroup.com.

About Tchibo:
Tchibo operates more than 1,000 branches, more than 21,200 retail depots as well as national online shops in eight countries. With this multichannel distribution system, the company offers, in addition to coffee and the single-portion systems Cafissimo and Qbo, weekly changing non-food ranges and services, such as travel and mobile. In 2017, Tchibo generated sales of 3.2 billion euros with an international workforce of around 12,100 employees. Tchibo is the roasted coffee market leader in Germany, Austria, the Czech Republic and Hungary, and is one of the leading e-commerce companies in Europe.

Contact:
Sixt Leasing SE
Investor Relations
Stefan Kraus
+49 89 74444 4518
[email protected]



25.06.2019 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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